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APRIL 2026

Chakai Matcha

Chakai Matcha

Chakai Matcha

Chakai Matcha

Chakai Matcha is a modern LA-based brand inspired by Japanese tea rituals. Created for matcha lovers and wellness-minded creatives, it values simplicity, authenticity, and connection. The challenge: blending calm tradition with a fresh, local twist to stand out in LA’s café scene.

CLIENT

CLIENT

Passion Project

SERVICE

SERVICE

Brand Identity

Web Design

Content Design

INDUSTRY

INDUSTRY

Food & Drink

DURATION

DURATION

2 Weeks

CHAKAI matcha poster stand by Morning Design Studio | LA
Pilates Brand Design by Lumora Design Studio
Pilates Brand Design by Lumora Design Studio
Challenge & Research
Challenge & Research

The main challenge for Chakai Matcha was finding the balance between honoring the calm, authentic roots of Japanese tea culture and creating a brand that feels fresh and relevant in Los Angeles’ dynamic café scene.

The main challenge for Chakai Matcha was finding the balance between honoring the calm, authentic roots of Japanese tea culture and creating a brand that feels fresh and relevant in Los Angeles’ dynamic café scene.

Solution & Design
Solution & Design

The design solution for Chakai Matcha was all about mixing tradition with a modern feel. Hand-drawn illustrations were used to bring an authentic, raw touch to the brand, making it feel personal and warm. To add a clean, modern look, we chose simple sans-serif typography. The color palette includes soft greens, neutrals, and bold contrasts to help the brand stand out while staying calm and cohesive. The result is a brand identity that feels both grounded and fresh.

The design solution for Chakai Matcha was all about mixing tradition with a modern feel. Hand-drawn illustrations were used to bring an authentic, raw touch to the brand, making it feel personal and warm. To add a clean, modern look, we chose simple sans-serif typography. The color palette includes soft greens, neutrals, and bold contrasts to help the brand stand out while staying calm and cohesive. The result is a brand identity that feels both grounded and fresh.

Brand Working Process
Brand Working Process

The Primary Logo

The Primary Logo

Brand Image

Morning Studio™

© 2026

Morning Studio™

© 2026

Let's

Let's

Sky background for the typeface
Sky background for the typeface
Matcha branding example by Morning Studio

We’d love to hear from you.

Crafted with creativity and passion. Let’s stay connected reach out anytime!

© Copyright

2026

2026

2026

We’d love to hear from you.

Crafted with creativity and passion. Let’s stay connected reach out anytime!