Brutalist design's bold and impactful visuals can reflect the growing awareness and confidence of young Indian consumers. It conveys a solid and independent brand voice. The raw and unpolished nature of brutalist design complements the brand's streetwear aesthetic. It reinforces the idea of individuality and self-expression often associated with street style. Brutalist design's emphasis on functionality and clean lines can subtly convey the message of quality and well-made clothing Monoloom offers.